Client : Melbourne Flower Merchant
Size : 300m2
Project Status : Completed 2019
When Melbourne Flower Merchant moved into the ground floor of a prominent corner position in the heart of the CBD, they needed their new home to serve as both a working florist and an event space. Our brief was to transform this blank canvas of high ceilings, awkward proportions and prominent concrete columns into a multifunctional space that supported two very different sides to the business – bustling flower market by day, dramatic floral-themed event space by night.
We celebrated the height of the space and its raw concrete aesthetic by activating the upper half of the room with full-height shelves and lighting displays, introducing rich tones of navy and gold. A monumental concrete counter serves as an anchor for the space, and brass fittings, moody wallpaper and pendant lighting transform functional areas and under-utilised corners.
The aesthetic outcome was one of understated elegance, which allows the client’s floral displays to take centre stage whether functioning as a florist or a dramatic events space.